Nicole Bianchi

Writing, Copywriting, & Marketing Strategies

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The Future of Blogging + My Writing Goals for 2023

Published January 29, 2023 | Last Updated February 1, 2023 By Nicole Bianchi 2 Comments

Photo by Suzy Hazelwood

I sent this blog’s very first email newsletter way back in 2016. That’s seven years ago! 

A lot has changed in the blogging world since then. In fact, it was just around that time that video was rising in popularity, and people were beginning to ask whether blogging was dying.

Funnily enough, Vine (the popular short form video platform at the time) did end up dying. But short form video did not. Instagram reels, Tik Tok videos, and YouTube shorts have become all the rage.

So, seven years later, is blogging dead? 

I have to admit that I’ve worried over that question. It has seemed that people have been losing interest in blogging over the years. Many of the bloggers I knew back in 2016 have long stopped blogging. Even I started creating YouTube videos in addition to my blog posts.

However, over the past year or so I’ve sensed a shift.

[Read more…]

Filed Under: blogging, creativity, featured, marketing, writing

Jack London on How to Become a Bestselling Author

Published August 6, 2022 | Last Updated February 19, 2024 By Nicole Bianchi 6 Comments

Public Domain image, Wikimedia Commons

In 1903, Jack London skyrocketed to fame with the publication of The Call of the Wild. Three years later, readers greeted the publication of White Fang with similar enthusiasm, helping to establish London as one of the most popular American writers and the highest paid of the 1900s.

An article in The New Yorker notes, “By 1913, he was making more than ten thousand dollars a month, nearly a quarter of a million in today’s money.” But London’s success did not happen overnight. In order to write The Call of the Wild and White Fang, he drew on his experiences in the Yukon in the 1890s when he was living in poverty.

In an article in Literary Hub about London’s Alaskan cabin, Joy Lazendorfer writes:

In 1898, Jack London was trapped in an Alaskan cabin while, outside, winter froze everything to icy stillness. ‘Nothing stirred,’ he wrote later. ‘The Yukon slept under a coat of ice three feet thick.’ London, then 22, had come to Alaska to make his fortune in the gold rush, but all he’d found was a small amount of dust worth $4.50. A diet of bacon, beans, and bread had given him scurvy. His gums bled, his joints ached, and his teeth were loose. London decided that, if he lived, he would no longer try to rise above poverty through physical labor. Instead, he would become a writer. So he carved into the cabin wall the words ‘Jack London Miner Author Jan 27, 1898.’

Obviously, London was determined to become a successful writer. But the odds seemed stacked against him. Not only was he poor, but he also had no literary connections or literary background.

How was he eventually able to find success? 

Luckily for us fellow writers, London shared the secrets of how he learned to write, persevere, and become a famous author. In a 1905 article for The Editor magazine, he explained exactly how he got into print. 

In today’s blog post, I’ve collected seven tips from this article that we can use to improve our own writing. Read on for London’s writerly wisdom.

If you prefer watching to reading, you can watch a video version of this post that I made for YouTube.

[Read more…]

Filed Under: creativity, featured, inspiration, marketing, motivation, productivity, writing

5 Essential Marketing Strategies From Legendary Copywriter Claude C. Hopkins

Published July 17, 2021 | Last Updated April 11, 2024 By Nicole Bianchi 3 Comments

Photo by Aaron Burden

When you think of the word “copywriter”, you might picture advertising executives like those from the show Mad Men. Copy generally refers to the text in an advertisement: those words that persuade the customer to buy a product or service.

But in today’s Internet age we’re all writing copy even if we’re not selling a product for a company. We might be trying to persuade someone to click a link to read an article or leave a comment on a social media post or sign up to our email list or buy our book and write a review.

No matter whether you write fiction or nonfiction, you can learn invaluable marketing and writing strategies from copywriting books. These strategies will help you write more persuasively and market more effectively so you get your message out to the world.

One of the copywriting classics is a book called My Life in Advertising (Amazon affiliate link) by legendary copywriter Claude C. Hopkins. It was published way back in 1927 but still contains many copywriting lessons that we can learn from in 2021. 

In today’s post, I’ve written up my top five takeaways. Let’s dive in.

(Please note that links to books are affiliate links which means I’ll earn a small commission if you buy through the link with no extra cost to you. Thank you!)

[Read more…]

Filed Under: copywriting, marketing, writing

Why Writers Need An Email List & How to Get Started (Video)

Published January 17, 2021 | Last Updated January 17, 2021 By Nicole Bianchi 2 Comments

I’m excited to share the first video of 2021!

In this video, I look at three reasons why having an email list is so important if you’re a writer building an audience online, and why you should focus on beginning an email list or growing your email list in 2021.

I also share three quick and easy tips to help you get started.

I also just released a brand new course “Email Marketing for Writers” all about how to grow your email list fast and make money from your list. Check it out here.

As a thank you for being one of my subscribers and to celebrate launch week, the course is available for just $97 until Wednesday midnight (the price will go up to $125 after that).

If you have any questions about the course, leave a comment below. Or you can go ahead and check out all the details right here.

Filed Under: blogging, email list, featured, marketing, writing

The Powerful Ingredient in ‘A Christmas Carol’ That Will Make Your Writing and Marketing Compelling

Published December 15, 2020 | Last Updated November 13, 2023 By Nicole Bianchi 15 Comments

Illustration of Scrooge and Marley's Ghost from the first edition of A Christmas Carol
Illustration from the first edition of A Christmas Carol | Scanned image by Philip V. Allingham via Victorianweb.org

Every Christmas Eve, my whole family gathers around the TV to watch the 1951 version of A Christmas Carol. It’s one of our favorite traditions.

(If you haven’t seen this version, you can watch it on YouTube here — I believe it’s the best film adaptation of Charles Dickens’s classic story.)

No matter how many times I watch it, my heart is always touched by each scene. I feel the happiness of the crowd at Fezziwig’s party. Tears come to my eyes when Bob Cratchit cries over his poor Tiny Tim.

But, most of all, I love Alastair Sim’s wonderful performance as Scrooge — how he convincingly portrays Scrooge’s change from heartless and tightfisted to kind and joyous.

You watch with delight as the once grim man can’t stop laughing and smiling and stunning all with his kindness, even while muttering to himself, “I don’t deserve to be so happy.”

What makes stories like A Christmas Carol so enthralling? Why do we love watching movies like these year after year?

In today’s post, let’s look at one ingredient that makes stories like A Christmas Carol so powerful and emotionally compelling. It’s an ingredient you can use to make any type of writing captivate your readers, whether you’re working on a short story, a blog post, or even a sales page. [Read more…]

Filed Under: blogging, copywriting, marketing, writing

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Hi, I’m Nicole! I help creatives, business owners, and writers take their writing and copywriting to the next level and grow their online audience. I’m also a published writer of essays and short stories. As a Christian, I seek to follow in the tradition of artists like Johann Sebastian Bach, dedicating all my work Soli Deo gloria.
Find out more about me here.
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“My heart is stirred by a noble theme as I recite my verses for the king; my tongue is the pen of a skillful writer.”
– Psalm 45:1

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