Nicole Bianchi

Writing, Copywriting, & Marketing Strategies

A Look Back at January 2020

Published | Last Updated By Leave a Comment

Hey, friends! Last August, I wrote up a recap of the month and thought it was a fun way to keep you updated on projects I’m working on as well as a way to share books I’ve recently read or movies I’ve watched that I thought you might enjoy.

Unfortunately, I didn’t manage to write any more monthly recaps in 2019, but I thought, “Why not try to revive it this year?” If you like this format and would like to see future posts like this, let me know in the comments.

Without further ado, here are some highlights of what I wrote, what I read, and what I watched this past month: [Read more…]

How to Write Captivating Headlines: A Powerful 5-Step Process

Published | Last Updated By 3 Comments

Person working at computer | How to Write Captivating Headlines
Photo by Austin Distel
Want to connect with other writers? Make sure to get your invitation to my private writing community on Facebook!

You’ve spent hours pouring your heart and soul into a blog post.

You’re writing about an important topic that you’re sure will help readers, and you want to convey your message as effectively as possible.

So you’ve edited each paragraph until your eyes ached from staring at the computer screen. You’ve crafted a compelling introduction that will entice readers to keep reading, and your conclusion is powerful with a memorable final sentence.

Unfortunately, however, all of this time and effort will go to waste if no one reads your article.

Often, there’s only one way to get people to read: you must craft a headline that is so irresistible it draws people like a magnet to click on your piece.

People’s social media feeds are flooded with a constant stream of articles and online content. If you don’t have an attention-grabbing headline, your post won’t reach the potential readers it could help and inspire.

But don’t worry!

In today’s article, I’m sharing my five-step process that will help you write captivating headlines so your target audience reads your valuable blog posts.

Let’s dive in. [Read more…]

The Powerful Ingredient in ‘A Christmas Carol’ That Will Make Your Writing and Marketing Compelling

Published | Last Updated By 15 Comments

Illustration from the first edition of A Christmas Carol | Scanned image by Philip V. Allingham via Victorianweb.org
Want to connect with other writers? Make sure to get your invitation to my private writing community on Facebook!

Every Christmas Eve, my whole family gathers around the TV to watch the 1951 version of A Christmas Carol. It’s one of our favorite traditions.

(If you haven’t seen this version, you can watch it on YouTube here — I believe it’s the best film adaptation of Charles Dickens’s classic story.)

No matter how many times I watch it, my heart is always touched by each scene. I feel the happiness of the crowd at Fezziwig’s party. Tears come to my eyes when Bob Cratchit cries over his poor Tiny Tim.

But, most of all, I love Alastair Sim’s wonderful performance as Scrooge — how he convincingly portrays Scrooge’s change from heartless and tightfisted to kind and joyous.

You watch with delight as the once grim man can’t stop laughing and smiling and stunning all with his kindness, even while muttering to himself, “I don’t deserve to be so happy.”

What makes stories like A Christmas Carol so enthralling? Why do we love watching movies like these year after year?

In today’s post, let’s look at one ingredient that makes stories like A Christmas Carol so powerful and emotionally compelling. It’s an ingredient you can use to make any type of writing captivate your readers, whether you’re working on a short story, a blog post, or even a sales page. [Read more…]

A Look Back At August 2019

Published | Last Updated By Leave a Comment

Photo by Jordan Madrid on Unsplash

Writing projects, books read, inspirational quotes, musings, and more!

Today, I wanted to try something new and write up a recap of the past month.

I thought it would be a fantastic way to keep you updated on projects I’m working on as well as a way for me to share books and articles I’ve found inspiring and thought you might enjoy too.

We’ll see if it becomes a recurring series. 🙂

First, here’s what I did in August:

At the end of July, I went to a copywriting/business conference in Nashville, Tennessee and returned with lots of ideas for new articles and resources to create for you. In August, I dove into working on those.

Also got away from my desk, enjoyed the summer weather, and had some fun adventures, like going to a Triple A baseball game — the home team won and there were fireworks after the game.

Here are some highlights of what I wrote, what I read, and what I watched this past month:

[Read more…]

How Crafting A One-Sentence Synopsis Will Strengthen Your Writing

Published | Last Updated By 2 Comments

Photo by Daan Stevens on Unsplash

Whether you’re writing a blog post, a sales page, a short story, or even a book, you have something of value you want to share with your readers.

Maybe you have an incredible productivity tip that will help them finally achieve their goals or maybe it’s a fantastic product that will make their lives easier or maybe it’s a personal story that will help them feel less alone in their struggles. [Read more…]