Nicole Bianchi

Writing, Copywriting, & Marketing Strategies

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How F. Scott Fitzgerald’s Writing Process Will Make You a Better Writer

Published September 18, 2025 | Last Updated September 18, 2025 By Nicole Bianchi Leave a Comment

In 1939, F. Scott Fitzgerald was suffering from ill health and struggling to make a living as a screenwriter in Hollywood. 

While his early novels This Side of Paradise and The Beautiful and Damned had skyrocketed him to fame during the splendid years of the Jazz Age, that fame was short-lived.

It’s hard to believe now, but The Great Gatsby published in 1925 was a commercial flop selling only 20,000 copies. 

His novel Tender is the Night, published in 1934, sold even fewer, a mere 12,000 copies.

Yet, despite these disappointments, Fitzgerald didn’t abandon his writing.

He had an idea for a new story that he believed could become the greatest novel he’d ever written and restore him to his place as one of America’s most renowned writers.

But there was one problem. His failing health meant he couldn’t work on it alone.

So that spring he contacted an employment agency to help him find a secretary.

And that’s how 22-year-old Frances Kroll, newly arrived in Los Angeles, came to get a behind the scenes peek at how Fitzgerald wrote a novel.

Many years later, Kroll wrote a memoir Against the Current: As I Remember F. Scott Fitzgerald. She shared her experience working with Fitzgerald during the last twenty months of his life on the book he hoped would be his magnum opus.

I discovered this memoir this past year and found it to be a fascinating glimpse into the mind of this famous writer.

By analyzing Kroll’s anecdotes about working with Fitzgerald, I was able to reconstruct his writing process. 

Best of all, this led me to uncover invaluable lessons that I believe can help any writer whether you’re just starting out or are looking to refine your craft.

So, did Fitzgerald succeed in finishing this book before he died? Did it end up eclipsing the storytelling of The Great Gatsby? 

Keep reading to find out and get a peek into Fitzgerald’s writing process. If you prefer watching to read, you can watch the video version of this blog post below.

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Filed Under: featured, inspiration, writing

How I Grew my YouTube Channel from Zero to Over 20,000 Subscribers (And How You Can Grow an Online Audience Too)

Published March 24, 2025 | Last Updated April 4, 2025 By Nicole Bianchi 2 Comments

In February, my YouTube channel passed 20,000 subscribers! 

Thank you so much to everyone who has watched the videos, left a like or a comment, and subscribed. It encourages me to keep making more videos, and I’m loving connecting with so many amazing writers.

YouTube is one of the best platforms for writers to share their ideas and reach an audience online. It feels a bit counterintuitive — it’s a video platform, not a writing platform.

But the truth is that you can take blog posts you’ve written, narrate the audio as a voice over, and add pictures and video for a visual presentation. Or if you enjoy being on camera, you can read your blog post from a teleprompter or ad lib from an outline.

(Another cool feature of YouTube: you can monetize your videos through their partner program if you have 1,000 subscribers and 4,000 watch hours throughout the year.)

In today’s post, I’m sharing the five steps that helped me grow my channel from 0 to over 20,000 subscribers and craft one video that has been viewed over 500,000 times.

I think many of these lessons can apply no matter whether you’re making videos or writing blog posts.

Let’s dive in.

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Filed Under: featured, marketing, video

The 5 Best Passages from Books I Read Last Year: Powerful Techniques for Captivating Description

Published March 3, 2025 | Last Updated March 3, 2025 By Nicole Bianchi Leave a Comment

Last year, I wrote a post sharing the best passages from books I’d read in 2023. I enjoyed writing it so much that I decided to write up a new version for 2025. Again, I read over twenty books, both fiction and nonfiction, last year. As I read, I tried to pay attention to the authors’ techniques: how they implemented storytelling principles, how they handled transitions, how they crafted their opening sentences and concluding paragraphs, how they wrote captivating descriptions, and much more.

When I came across a paragraph that struck me with its eloquence, I wrote it down. That helped me study it on an even deeper level and absorb the author’s techniques for structure and style.

In today’s post, I’m sharing five of the best passages (in no particular order) that I collected this past year and what I learned from them, focusing in particular on their powerful descriptions. Let’s dive in.

(I’ve also made a video version of this post that you can watch below.)

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Filed Under: book reviews, featured, inspiration, writing

The Power of Stories in Marketing: Four Inspiring Examples from Successful Businesses

Published October 4, 2024 | Last Updated October 6, 2024 By Nicole Bianchi 4 Comments

Photo of Computer
Photo by Carlos Muza on Unsplash

Back in 2021, I teamed up with two of my brothers, John and Michael, to launch our own marketing agency.

It all started with John’s fantastic idea that the three of us could join our talents. He had honed his skills at top-tier agencies but craved the freedom and creativity of entrepreneurship. Michael, a whiz at Google and Facebook ads, brought his tech-savvy expertise to the table, while I contributed my freelance background in web design, copywriting, and SEO.

It’s been quite an adventure as our agency has grown and more people have joined our team. I love when I get the chance to share here on my blog some of the marketing strategies that we’ve implemented, helping a wide array of businesses and influencers grow their brands online (from brick-and-mortar stores to national companies to personal brands to authors and more!). 

One strategy, however, has consistently stood out as the most powerful: storytelling. As a fiction writer, I love showing clients how they can captivate their audience with a well-told story.

In today’s post, I’m sharing four ways we’ve harnessed the power of storytelling to elevate our clients’ marketing efforts. Whether you’re a small business owner, a freelancer promoting your services, or an author eager to market your book, I hope these will give you ideas and inspire you.

(And if you’re struggling with your marketing and interested in my agency’s help, you can learn more here.)

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Filed Under: copywriting, featured, marketing

How to Write Like John Steinbeck: Techniques for Powerful Prose

Published September 21, 2024 | Last Updated September 13, 2025 By Nicole Bianchi 1 Comment

Photo of John Steinbeck's book "Travels with Charley"

This summer, I read Travels with Charley: In Search of America by John Steinbeck. In this fascinating travelogue, Steinbeck blends truth with a touch of fiction as he recounts a 1960 road trip he took across the United States accompanied by his faithful poodle, Charley.

Steinbeck is a masterful writer. It was interesting to read his musings on the different states and see how he turns ordinary moments into memorable stories (though his description of the school protest in New Orleans was saddening). 

While reading, I wrote down any passages that particularly struck me with their eloquence. That helped me study them on an even deeper level and fully appreciate Steinbeck’s techniques for structure and style.

In today’s post, I’m sharing three passages where Steinbeck recounts his travels in New England during the fall. I thought they would be particularly fitting as I am returning to blogging here in September after taking a break from the blog over the summer. Tomorrow is the first official day of fall in the Northern Hemisphere!

Let’s see what techniques Steinbeck uses that we can steal to make our own writing more powerful.

[Read more…]

Filed Under: featured, writing

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Hi, I’m Nicole! I help creatives, business owners, and writers take their writing and copywriting to the next level and grow their online audience. I’m also a published writer of essays and short stories. As a Christian, I seek to follow in the tradition of artists like Johann Sebastian Bach, dedicating all my work Soli Deo gloria.
Find out more about me here.
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“My heart is stirred by a noble theme as I recite my verses for the king; my tongue is the pen of a skillful writer.”
– Psalm 45:1

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