Imagine your computer keyboard has started acting up or an appliance in your house has broken. Ugh!
If you’re like me, one of the first things you do is head to Google to see if there’s a tutorial that will help you fix the problem on your own.
You scroll through the search results, and one of the articles looks promising. You click it and begin reading, hoping it will help you.
But the author starts using technical terms and jargon you don’t understand. Your head begins to swim.
You don’t finish reading and, instead, quickly click away to another article so you don’t waste any more time.
Why did the author lose your attention?
Well, those jargon words and technical terms probably made you feel like you were trudging through a bog, rather than effortlessly sliding from one sentence to the next.
Are your readers having a similar experience when they read your writing? [Read more…]