As a writer, you’re probably seeking more exposure for your work. What if I told you there was a website where you could publish your writing and tap into a potential audience of 30,000 people per month?

Enter Medium. A blogging and publishing platform developed by Twitter co-founder Evan Williams, it’s a fantastic place to share new articles or republish old blog posts and reach more readers.

However, there are several steps you need to take in order to get your writing in front of Medium’s audience. When I first tried posting on Medium back in March 2016, my posts received very little views and interaction. Feeling discouraged, I stopped posting.

But in November a friend encouraged me to try posting again. One of her posts had gone viral on the platform and brought her several hundred new email subscribers. She advised that I try submitting to Medium publications. These publications are like magazines that exist inside the Medium platform and curate articles around specific topics.

I followed my friend’s advice, and the results were amazing. My Medium following grew from around 200 people to 1,800. Three of my posts ended up becoming trending articles in a publication and as of today have received over twenty-five thousand views. Another was featured on the Medium homepage.

Best of all, Medium drove traffic back to my website. Over the past three months, 550+ new subscribers have joined my email list with most of those subscribers coming directly from Medium.

Today, I’m going to share with you how to set up an account and all of the strategies I’ve used to turn Medium readers into subscribers. [Read more…]

Recently, I was talking to a friend who was feeling disappointed with her blog. She’d publish a post, and all she’d hear were crickets. Even after promoting her posts, hardly anyone was commenting or sharing her articles.

Most of us bloggers know what that feels like.

When I began this blog just over a year ago, I set out to write blog posts that would inspire and help fellow writers. But after spending days crafting a post, I would only receive a handful of comments.

Most of those comments were positive, though, and they encouraged me to keep going. Still, I felt a little discouraged. I wanted my posts to reach more readers.

After a while, it occurred to me that maybe the problem wasn’t with my content but with the way I was presenting it.

So I decided to study the rules of copywriting and read every article I could get my hands on about how to write powerful blog posts.

As I started implementing what I was learning, my posts began receiving more and more comments and shares (one even went viral on StumbleUpon). The Writing Cooperative recently republished several updated versions of those blog posts. Three of them ended up becoming trending articles and as of today have received over twenty-three thousand views.

In today’s post, I’m boiling down into five steps everything I’ve learned about writing blog posts over the past year. This isn’t a guide to writing viral posts (though your post may well go viral if you follow these steps). Rather, this is a guide to writing compelling blog posts that will resonate with your readers and add value to their lives. [Read more…]