Nicole Bianchi

Writing, Copywriting, & Marketing Strategies

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How to Create Buzz for Your Launch With This Powerful Netflix Strategy

Published October 4, 2023 | Last Updated October 8, 2023 By Nicole Bianchi 6 Comments

Photo by anna-m. w.

I’m starting a new series of posts here on the blog where I will be sharing examples of marketing and copywriting strategies that will help you more effectively promote your books, products, services, and unique message online.

Over the past several years, I’ve been working with clients in a digital marketing agency that I started with my two brothers. I’ve learned lots of marketing strategies from helping many different types of businesses and influencers grow their brands online (brick-and-mortar stores, national companies, personal brands, coaches, and more!). 

Additionally, I love to keep an eye out for fantastic strategies I come across online that my clients can use too. 

And why not shares those lessons and strategies here on the blog as well? I’ll give you examples that will show how you can use them as an author or personal brand.

Today’s post is about a powerful marketing technique that I recently saw in action from Netflix. You can use it to build interest around the launch of your product, book, or whatever else you’re creating. It’s a wonderful way to turn followers into fans.

Let’s dive in.

[Read more…]

Filed Under: featured, marketing

How to Write Great Dialogue: A Masterclass from Thriller Writer Eric Ambler

Published August 25, 2023 | Last Updated November 13, 2023 By Nicole Bianchi 3 Comments

Photo by cottonbro studio

Dialogue is tricky to write. If it isn’t done well, it can slow down the entire narrative of a story, boring readers to tears. In real life, people will pull up a chair and just talk and talk. But if this happens too often in a story, it won’t make for a fascinating read.

Instead, dialogue becomes much more engaging when characters are doing something while speaking. That something could be anything: cooking a meal, eating a meal, cleaning up after the meal, dancing in the kitchen once it is clean. You get the picture.

I recently came across a wonderful example of this in a 1938 novel by Eric Ambler, Epitaph for a Spy (Amazon affiliate link). Ambler is regarded as having invented the modern suspense novel, bringing a realism to the spy genre. As a fan of film noir movies (I’ve seen several films based on Ambler’s work), I decided to pick up this book.

Here’s the story: Josef Vadassy is staying at the Hotel de la Reserve on the French Riviera, hoping to enjoy a few days of relaxation before returning to his language teaching job in Paris. However, when the camera film he drops off to be developed reveals photographs he has not taken of nearby naval defenses, the police arrest him. In order to prove his innocence, he must discover who is the true spy at his hotel.

This was a fun summer read. Since it is one of the very first spy novels, it does read more like a whodunnit, and the plot is a little contrived at the end. There are also conversations where a character will monologue and tell his entire life story in one chapter. This was a convention of the time. (I actually enjoyed them!) Despite these shortcomings, there are many skillfully written parts.

In one, Vadassy tries to question a guest named Schimler to find out if Schimler owns a camera. The dialogue takes place during a game of billiards and is an excellent masterclass in how to interweave dialogue with action. Let’s see how Ambler uses this backdrop to make the conversation as fast and tense as the game.

[Read more…]

Filed Under: featured, writing

How to Self-Publish a Book (Part 2): Launching a New Website!

Published August 11, 2023 | Last Updated April 11, 2024 By Nicole Bianchi 2 Comments

Photo by Leyre Labarga

Hello, fellow writers!

It’s been several months since my last update about my self-publishing adventure. However, I am excited to report that I’ve spent those months working hard to get a new site built and start implementing the first steps of my self-publishing marketing plan.

Now I’m ready to pull back the curtain and reveal it to all of you! 

First, be sure to check out my previous post (chapter 1 of this adventure) for all the background details about my book and my marketing strategy. 

My goal with this series of posts is to share my experiments. I’m looking forward to seeing what works and what doesn’t with self-publishing and marketing a book. I’m hoping that this can help other writers who want to build an audience and more effectively market their work too. 

Let’s dive in.

[Read more…]

Filed Under: featured, inspiration, marketing, writing

Powerful Productivity Strategies of Famous Writers

Published July 22, 2023 | Last Updated April 10, 2024 By Nicole Bianchi Leave a Comment

Photo by William Warby on Unsplash

Does it ever feel like there aren’t enough hours in the day for everything that you want to accomplish?

You want to write a novel or short stories or blog posts or start a daily writing routine, but right now you’re just too busy?

You’re not alone.

Even the most prolific writers struggled with the problem of only having twenty-four hours in a single day.

However, they knew how to optimize their time and work efficiently so they could finish their writing projects and share their stories with the world.

Read on to discover the productivity strategies of Ernest Hemingway, Agatha Christie, John Steinbeck and many other successful writers that will help you to supercharge your writing productivity and inspire more people with your words. 

I’ve also made a video version of this blog post that you can watch below:

[Read more…]

Filed Under: creativity, featured, inspiration, motivation, productivity, writing

How to Self-Publish a Book in 2023: Part 1

Published March 10, 2023 | Last Updated April 11, 2024 By Nicole Bianchi 5 Comments

Photo by Mikołaj on Unsplash

Back in January, I shared my writing goals for 2023 and what I was planning for this website and my YouTube channel this year. 

One of my goals was to finally take the first steps towards self-publishing a book. (I like the term “indie publishing” better, but I’m using the term “self-publishing” for SEO reasons).

This book will be the first I ever self-publish. So, as I wrote in my January post, I’ll be focusing on researching and experimenting to find out what works and what doesn’t. Then I’ll share what I learn here on the blog. I’m excited for this adventure, and I hope you will enjoy reading these updates and find them helpful.

In February, I began working on planning out a marketing strategy. While my book is a novel, I believe these strategies can be used for a nonfiction book as well. 

I’ll break these down into steps for those of you who also want to self-publish a book or more effectively market a traditionally published book. 

Without further ado, let’s dive into chapter one of my indie publishing adventure.

[Read more…]

Filed Under: creativity, featured, marketing, writing

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Hi, I’m Nicole! I help creatives, business owners, and writers take their writing and copywriting to the next level and grow their online audience. I’m also a published writer of essays and short stories. As a Christian, I seek to follow in the tradition of artists like Johann Sebastian Bach, dedicating all my work Soli Deo gloria.
Find out more about me here.
•••
“My heart is stirred by a noble theme as I recite my verses for the king; my tongue is the pen of a skillful writer.”
– Psalm 45:1

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