Nicole Bianchi

Writing, Copywriting, & Marketing Strategies

Jack London’s Strategies for Writing Success (Video)

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Jack London was one of the most popular American writers and the highest paid of the 1900s. In a 1903 article for “The Editor” magazine, he shared the secrets of how he learned to write, persevere, and become a famous author. Discover these secrets in this new video on the Youtube channel.

I previously shared London’s advice in a blog post, but now I have updated and expanded that post and turned it into this video.

You can click on the CC button for subtitles. I’d love for this video to inspire as many writers as possible. You can help by giving it a like on YouTube to encourage the algorithm to share it with more people. 

And I always love hearing your thoughts in the comments. Thank you!

**FURTHER RESOURCES**:

The 5 Best Passages From Books I Read in 2023: Steal These Powerful Writing Techniques

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Photo by Suzy Hazelwood

This past year, I read over twenty books, both fiction and nonfiction. Several of those books were amazing reads, others left me a little disappointed. But I learned something new from each one that helped me improve my own writing.

As I read, I tried to pay attention to how the authors implemented storytelling principles, how they handled transitions, how they crafted their opening sentences and concluding paragraphs, etc.

When I came across a paragraph that struck me with its eloquence, I wrote it down. That helped me study it on an even deeper level and absorb the author’s techniques for structure and style.

In today’s blog post, I’m sharing five of the best paragraphs (in no particular order) that I collected in 2023 and what I learned from them. Let’s dive in.

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How to Write Like C. S. Lewis (Video)

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Happy New Year! Let’s start the year with some wonderful writing advice from C. S. Lewis. I just uploaded this new video to the Youtube channel.

In 1950, C. S. Lewis wrote a letter to a young fan of his Chronicles of Narnia series. He critiqued the fan’s writing and also shared his five rules for writing well.

I previously shared Lewis’s advice in a blog post, but now I have updated and expanded that post and turned it into this video.

You can click on the CC button for subtitles. My goal is for this video to help as many writers as possible. Be sure to give it a thumbs up on YouTube as this encourages the algorithm to share it with more people. 

And I always love hearing your thoughts in the comments. Thank you!

What an Orchid Taught Me About Creativity

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Orchid in blossom
Photo by Lina Yaroslavska on Unsplash

Several months ago, my dad surprised me with a wonderful gift. “I bought you a miniature orchid for your desk,” he said.

It joined a growing (pun intended) collection of plants on my desk, though I’m not sure those other plants are sufficiently challenging for me to claim a green thumb yet. My jade plant, snake plant, money tree, aloe, and succulent are all low maintenance. 

I’d never taken care of an orchid before, and when I read about it online, it sounded almost as difficult as a bonsai I’d had many years ago that had not lived very long.

But the orchid’s delicate purple flowers were beautiful. After they had all fallen off, I was determined to try to keep the orchid alive. Hopefully, I could encourage it to bloom again.

I watered it with ice cubes according to the instructions. I bought a plant fertilizer. And I even tried my hand at pruning the stems.

Then something horrible happened. The stems turned brown and shriveled up. 

Had I done something wrong? Was the plant dead?

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How to Create Buzz for Your Launch With This Powerful Netflix Strategy

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Photo by anna-m. w.

I’m starting a new series of posts here on the blog where I will be sharing examples of marketing and copywriting strategies that will help you more effectively promote your books, products, services, and unique message online.

Over the past several years, I’ve been working with clients in a digital marketing agency that I started with my two brothers. I’ve learned lots of marketing strategies from helping many different types of businesses and influencers grow their brands online (brick-and-mortar stores, national companies, personal brands, coaches, and more!). 

Additionally, I love to keep an eye out for fantastic strategies I come across online that my clients can use too. 

And why not shares those lessons and strategies here on the blog as well? I’ll give you examples that will show how you can use them as an author or personal brand.

Today’s post is about a powerful marketing technique that I recently saw in action from Netflix. You can use it to build interest around the launch of your product, book, or whatever else you’re creating. It’s a wonderful way to turn followers into fans.

Let’s dive in.

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