Does this sound like you?
You have an important story or message to share or a product or service that could help countless people, but you’re struggling to reach a wider audience.
You’re unsure which words to use to effectively communicate your message and get people to listen.
You’re second-guessing everything you write and feeling frustrated that your words aren’t connecting with:
1. Readers (you’re struggling to compellingly tell your story)
2. Website visitors (that email list isn’t growing)
3. Or potential clients and customers (no one’s clicking on the ‘buy now’ button).
Hi, I’m Nicole Bianchi, and I want to help you solve that problem.
I believe that if you’re offering a product or service or sharing an idea or story that could change people’s lives, then you need to have the most effective words and strategies to help you spread your message.
As a published writer and professionally trained copywriter, I help writers, business owners, creatives, and online entrepreneurs communicate effectively with their audience online.
Through my blog, social media platforms, and courses, I share storytelling and copywriting strategies that will help you get your message out to the world.
Whether you’re struggling to finish the first draft of your book, clarify the messaging on your website or a sales page, or write captivating blog posts that get read and shared, you’re in the right place.
I grew up in New York, just a short train ride from New York City. As a kid, I either had my nose in a book or was filling notebooks with my own stories (not much has changed since then!). Ever since I was little, I wanted to be a writer, but life has its twists and turns.
At thirteen, I also fell in love with designing websites. I’d been printing a literary newsletter called The Inkwell filled with book reviews and short stories and giving copies away to friends and family.
My parents encouraged me to create a website so I could publish the newsletter online. I was soon captivated by HTML and CSS and began spending nearly as much time designing websites as I did on my writing.
But writing was always my first love, and I continued to be an avid writer in high school. At 17, I entered an essay in the VFW Voice of Democracy competition. The essay ended up winning first place in New York state and placed 7th nationally.
This experience strengthened my desire to become a professional writer, though I wasn’t sure which path to take to reach that goal.
In college, I studied Politics, Philosophy, and Economics (PP&E), was an editor at the college newspaper, and considered pursuing journalism as a career.
But then I began working with several clients as a freelance web designer (I had also become the web designer at the college newspaper). I realized that I loved designing websites professionally, especially when I was helping a client create a platform for sharing an important message. Eventually, I expanded my web design business to also include copywriting.
Around the same time, I also started tutoring several high school students in writing. This ended up turning into a private writing tutoring business, Inkwell Scholars. Through Inkwell Scholars, I edited hundreds of essays and helped students sharpen their writing skills. I created a YouTube channel with videos on grammar and writing that now has over 1.8 million views.
After graduating from college, I continued running those two businesses, but I felt something was missing. I hadn’t forgotten that dream of becoming a writer that I’d had when I was a little kid. Both of my businesses involved helping clients with their writing, but I realized I wasn’t devoting enough time to my own writing.
So I decided to start a new blog. That’s how nicolebianchi.com was born.
Why I Created This Website
I created this website for two reasons:
First, I created it because I wanted to help many more people than I ever could through the 1-on-1 services I offered in my two businesses.
I’m passionate about helping people take their writing to the next level and reach their audience online. Through my blog and courses, I can share everything I learned about copywriting, content marketing, and storytelling from my many years of writing for the web, managing clients’ websites, critiquing students’ writing, and my professional training as a direct response copywriter.
And, second, I also created it as a place for me to document my writing journey as I pursue my childhood dream and start publishing short stories and nonfiction essays again. Hopefully, this will inspire you in your writing journey too. You can read my stories and essays here.
As a Christian, I seek to follow in the tradition of artists like Johann Sebastian Bach, dedicating all my work Soli Deo gloria.
I’ve recently relocated to North Carolina where I’ve started a digital marketing agency with my brothers and help creatives and business owners (both locally and around the world) craft compelling words and build influential online platforms.
When I’m not writing, I love to read, watch a good movie, study foreign languages (I speak Spanish, Italian, and French to varying degrees of fluency), play the piano, exercise (taking long walks is one of my favorite ways to boost my creativity!), and explore new places. These hobbies might slip into a few blog posts from time to time.
You can subscribe to the blog in the form below to receive the writing & marketing newsletter as well as a copy of my eBook and more exclusive writing resources. I’d also love to connect on Facebook, Instagram, Twitter, and YouTube.