Writing, Copywriting, & Marketing Strategies
No matter whether you’re writing a sales page, a blog post, a chapter in a book, or even a speech, you want your arguments to be forceful and compelling.
In today’s blog post, you’re going to discover a persuasive writing technique that’s super powerful but also easy to implement.
I bet you’ve already seen it used countless times in television commercials. [Read more…]
Imagine your computer keyboard has started acting up or an appliance in your house has broken. Ugh!
If you’re like me, one of the first things you do is head to Google to see if there’s a tutorial that will help you fix the problem on your own.
You scroll through the search results, and one of the articles looks promising. You click it and begin reading, hoping it will help you.
But the author starts using technical terms and jargon you don’t understand. Your head begins to swim.
You don’t finish reading and, instead, quickly click away to another article so you don’t waste any more time.
Why did the author lose your attention?
Well, those jargon words and technical terms probably made you feel like you were trudging through a bog, rather than effortlessly sliding from one sentence to the next.
Are your readers having a similar experience when they read your writing? [Read more…]
Have you ever become so engrossed in a TV show that you spend hours binge-watching the episodes? (My weakness is British murder mysteries.)
Maybe your friends told you it was an amazing show that you absolutely had to see. So when you finally have free time on a Saturday evening, you decide to put on the first episode.
At first, you’re leaning back in your chair and enjoying the show, but you have one eye on your phone as you scroll through social media. (Yes, I’m guilty of this.)
And then: Bam! The unexpected happens.
A plot twist changes everything. [Read more…]
Every Christmas Eve, my whole family gathers around the TV to watch the 1951 version of A Christmas Carol. It’s one of our favorite traditions.
(If you haven’t seen this version, you can watch it on YouTube here — I believe it’s the best film adaptation of Charles Dickens’s classic story.)
No matter how many times I watch it, my heart is always touched by each scene. I feel the happiness of the crowd at Fezziwig’s party. Tears come to my eyes when Bob Cratchit cries over his poor Tiny Tim.
But, most of all, I love Alastair Sim’s wonderful performance as Scrooge — how he convincingly portrays Scrooge’s change from heartless and tightfisted to kind and joyous.
You watch with delight as the once grim man can’t stop laughing and smiling and stunning all with his kindness, even while muttering to himself, “I don’t deserve to be so happy.”
What makes stories like A Christmas Carol so enthralling? Why do we love watching movies like these year after year?
In today’s post, let’s look at one ingredient that makes stories like A Christmas Carol so powerful and emotionally compelling. It’s an ingredient you can use to make any type of writing captivate your readers, whether you’re working on a short story, a blog post, or even a sales page. [Read more…]
It feels like you’ve been staring at the computer screen for hours as you struggle to rewrite several paragraphs. You’re trying to capture in words the images in your head, but the sentences on the page sound lifeless and dull.
Maybe you’re writing a blog post about a recent trip you took, and you want your readers to hear the cacophony of the city’s traffic and see the neon signs drenching the street with color.
Or maybe you’re writing a sales page, and you want your readers to be able to envision themselves using your product. You want them to feel as if they’re already holding the product in their hands and can see how it will make their lives so much easier.
The ability to describe something vividly is an essential skill for every writer to master, no matter whether you’re a blogger, novelist, or copywriter. Vivid descriptions transform your paragraphs from vague and boring to engrossing and memorable. [Read more…]