Nicole Bianchi

Writing, Copywriting, & Marketing Strategies

How to Write Captivating Headlines: A Powerful 5-Step Process

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Person working at computer | How to Write Captivating Headlines
Photo by Austin Distel

You’ve spent hours pouring your heart and soul into a blog post.

You’re writing about an important topic that you’re sure will help readers, and you want to convey your message as effectively as possible.

So you’ve edited each paragraph until your eyes ached from staring at the computer screen. You’ve crafted a compelling introduction that will entice readers to keep reading, and your conclusion is powerful with a memorable final sentence.

Unfortunately, however, all of this time and effort will go to waste if no one reads your article.

Often, there’s only one way to get people to read: you must craft a headline that is so irresistible it draws people like a magnet to click on your piece.

People’s social media feeds are flooded with a constant stream of articles and online content. If you don’t have an attention-grabbing headline, your post won’t reach the potential readers it could help and inspire.

But don’t worry!

In today’s article, I’m sharing my five-step process that will help you write captivating headlines so your target audience reads your valuable blog posts.

Let’s dive in. [Read more…]

How to Write a Memorable Conclusion: 5 Techniques of Famous Writers

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A Mac laptop and a typewriter side by side | How to Write a Memorable Conclusion: 5 Techniques of Famous Writers
Photo by Glenn Carstens-Peters

You’ve spent hours pouring your heart and soul into a blog post. You have an important message to share with your audience, and you’ve crafted a piece that you know will help them.

But now you’ve reached the conclusion, and you don’t know what to write. You fear that you’ve said all you have to say, and if you tack on more sentences to your piece, you’ll just be repeating yourself.

But you know you can’t skip the conclusion. If you’re writing a persuasive or inspirational piece, the conclusion is the last place you have to convince the reader of your opinion. A weak conclusion can diminish the effect of your entire piece of writing.

It’s like if you were enjoying a three-course meal at a fancy restaurant. The soup was creamy and delicious, the steak was perfectly cooked, but then the dessert arrived, and the pie tasted funny. That’s the taste that’s going to linger in your mouth after you finish the meal.

Just like the chef needs to wow you with the final course, you need to wow your readers with your conclusion. Otherwise, your piece will feel unfinished and be unsatisfying to your readers.

So how can you wow your readers?

In today’s blog post, let’s look at five different techniques famous writers have used to craft powerful conclusions that made their pieces memorable. [Read more…]

New Mini-Course: Write a Captivating Homepage & About Page

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Mac laptop on desk surrounded by plants
Photo by Nathan Riley on Unsplash

It’s finally here!

My new mini-course on how to write a captivating homepage and about page for your website is officially open for registration.

You can get all the details about the mini-course on this page.

To celebrate launch week, it’s available for just $39 until Wednesday at midnight EST (the price will go up after that).

Keep in mind that…

  1. This is an in-depth online course that will show you step by step exactly how to clarify your homepage’s messaging and how to tell a compelling about page story that resonates with website visitors.
  2. With this course as your guide, you won’t have to worry anymore about what to write or whether you’re missing a crucial element on your website and chasing away potential clients, customers, or email subscribers. I’ve designed this course to get you quick results with fill-in-the-blank templates, worksheets, and lots of examples of the copywriting and storytelling principles in action.
  3. The price goes up Wednesday at midnight EST. So if you want to write effective words for your homepage and about page, be sure to sign up as soon as you can!

If you have any questions at all, feel free to leave a comment or send me an email so I can help you decide if this is right for you.

Or you can go ahead and check out all the details right here.

Don’t put it off though! This offer will be gone in just a few days.

How to Find New Blog Post Ideas When You’re Stuck

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Person holding red pen and writing in journal | How to Find New Blog Post Ideas When You're Stuck
Photo by fotografierende on Unsplash

You just published a new blog post. It was long and informative and your audience loved it. But now several days have passed. You check your blog’s stats.

Fewer and fewer people are reading your last article. Instead, your audience is waiting with bated breath for your next piece.

So you open a blank document to begin writing, but you just stare at it in desperation. What on earth should you write about next? You run your hand through your hair. You think about the TV show you’d much rather be watching than tormenting yourself with this blank page and a blinking cursor.

Does this sound like any of your writing sessions? If it does, don’t worry.

In today’s article, I’m going to share with you five strategies you can use to make sure you never run out of blog post ideas. With these ideas at your fingertips, you’ll be able to continue publishing consistently and build a strong connection with your audience online.

Let’s dive in. [Read more…]

How to Write Powerful Website Copy: 5 Step Checklist

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Computer on Desk | Photo for blog post: "How to Write Powerful Website Copy: 5 Simple Steps"
Photo by Mia Baker on Unsplash

This is an excerpt from my mini-course on how to write effective copy for your homepage and about page.

You’ve set up your website. You’ve registered the perfect domain name. Your web hosting platform is highly rated. You’ve spent a lot of time on your website’s design, carefully choosing the right colors and picking a style that speaks to your brand.

Finally, you’re ready to start writing words for your website homepage.

But…you hit a roadblock.

You’re not sure if the words you’re writing will connect and engage with your audience.

Should you write more? Or less? Or use different words?

How can you be sure you’re making a strong first impression and quickly capturing your website visitor’s attention so they’ll want to learn more about you?

Not to worry!

In today’s blog post, I’m sharing with you my 5-step checklist for writing captivating website copy. This is the same checklist I’ve used to write copy for my web design clients in a wide range of different industries.

Whether you’re writing words for the homepage of your author website or for your business’s about page, this checklist will help you make sure your copy will resonate with your website visitors (and that they actually read it!).

Let’s dive in. [Read more…]