Nicole Bianchi

Writing, Copywriting, & Marketing Strategies

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4 Copywriting Templates That Will Help You Beat Writer’s Block

Published June 28, 2021 | Last Updated April 10, 2024 By Nicole Bianchi 4 Comments

Photo by Zan on Unsplash

You’ve poured your heart and soul into creating something new to share with your audience. Maybe it’s a helpful blog post or an entertaining short story or even a product like an online course.

At last, you’re ready to send an email, publish a social media post, or write up a sales page to promote what you’ve created.

But your fingers hover over your keyboard as you struggle to figure out what to write. How can you grab your audience’s attention? How can you communicate the value of what you’ve created and make them eager to check it out?

You don’t want all of your time and effort to go to waste. You don’t want to lose this chance to impact your audience’s lives just because your promotional post wasn’t as compelling as it could be.

Not to worry.

In today’s article, I’m sharing four powerful copywriting templates that will help you structure a piece of writing that captivates your audience.

Whenever I face writer’s block when typing up an email, a social media post, a sales page, or even a blog post introduction, I love turning to these fantastic templates for guidance.

Let’s dive in.

[Read more…]

Filed Under: blogging, copywriting, creativity, featured, inspiration, writing

How To Use “The Hero’s Journey” in Fiction and Nonfiction Writing (video)

Published April 24, 2021 | Last Updated November 13, 2023 By Nicole Bianchi 1 Comment

I’m excited to share a new video with you today! 

It’s all about the fantastic story template called the Hero’s Journey. In this video, I look at how you can use this template for both fiction and nonfiction to make your writing more compelling and captivate your readers.

I hope you enjoy the video! It would be awesome if you could give it a thumbs up and leave a comment. Have you used the hero’s journey before or will you use it in a future piece of writing? Also make sure to subscribe to my channel if you haven’t already!

I’ve just started making YouTube videos and really appreciate your support. I hope the video inspires you with your writing. Thanks for watching! 

**RECOMMENDED RESOURCES**:

  • 📚 Christopher Vogler’s book The Writer’s Journey (affiliate link)
  • 📚 How to Come Up With Story Ideas (Video)
  • 📚 Building a Story Brand by Donald Miller (affiliate link)
  • 📚 How to Use the Hero’s Journey to Write Blog Posts (Article)
  • 📚 My Website Copywriting Course

Some of the above links might be affiliate links. Thank you for helping to support the blog!

Filed Under: blogging, copywriting, creativity, editing, featured, fiction, inspiration, writing

3 Powerful Writing Exercises from Ursula K. Le Guin’s “Steering the Craft”

Published March 29, 2021 | Last Updated April 10, 2024 By Nicole Bianchi 2 Comments

Photo by Yannick Pulver on Unsplash

Last year, I compiled two articles sharing writing exercises from famous authors. Writing exercises give you a fantastic way to strengthen specific skills through deliberate practice. They can also help you spark new ideas for stories or memoir essays or blog posts (very helpful if you’re struggling with writer’s block!).

In response to the articles, a reader asked if I had ever read Ursula K. Le Guin’s book Steering the Craft (Amazon affiliate link), saying it was filled with a powerful set of writing exercises too.

Well, of course, I immediately put it on my to-read list. This past month I found a copy at my local library, and I dove in.

Le Guin was a sci-fi and fantasy author, but her book Steering the Craft is a useful guide for both fiction and nonfiction writers.

It deals with the nuts and bolts of the craft of writing and the subtle stylistic choices that will help you take your writing to the next level. For example, there’s a chapter on how to select the best point of view for your piece. Each chapter ends with several writing exercises so you can put into practice what you learned.

[Read more…]

Filed Under: blogging, book reviews, copywriting, creativity, editing, featured, fiction, inspiration, writing

New Course: Grow Your Email List Fast

Published January 14, 2021 | Last Updated April 11, 2024 By Nicole Bianchi Leave a Comment

To kick off the new year, I’m excited to announce the release of my new online course: “Email Marketing for Writers: Grow Your Email List Fast.”

A few years ago, I wrote a little eBook about how to grow an email list. But a lot has changed in the marketing and blogging world since I published that book. 

So I’ve updated and expanded it and turned it into a brand new course (now with a section on how to make money from your list).

You can get all the details about it on this page (and discover why an email list is so powerful and so important for writers).

As a thank you for being one of my subscribers and to celebrate launch week, the course is available for just $97 for the next seven days only (the price will go up to $125 after that).

Keep in mind that…

  1. This comprehensive, hands-on course leads you step-by-step from getting your very first email subscriber all the way to promoting your first product to your audience.
  2. With this course as your guide, you won’t have to worry anymore about how to promote your blog and writing and find your audience online. The course will equip you with the strategies for building a loyal community so you can help more people and be able to devote your time to the projects you’re passionate about.
  3. The price goes up next week. So if you want to start building an email list, be sure to sign up as soon as you can!

If you have any questions at all about the course, let me know in the comments. 🙂

Or you can go ahead and check out all the details right here.

Don’t put it off though! This offer will be gone in just a few days.

I can’t wait to help you on your journey to grow your online audience!

Filed Under: blogging, copywriting, email list, featured, websites, writing

The Powerful Ingredient in ‘A Christmas Carol’ That Will Make Your Writing and Marketing Compelling

Published December 15, 2020 | Last Updated November 13, 2023 By Nicole Bianchi 15 Comments

Illustration of Scrooge and Marley's Ghost from the first edition of A Christmas Carol
Illustration from the first edition of A Christmas Carol | Scanned image by Philip V. Allingham via Victorianweb.org

Every Christmas Eve, my whole family gathers around the TV to watch the 1951 version of A Christmas Carol. It’s one of our favorite traditions.

(If you haven’t seen this version, you can watch it on YouTube here — I believe it’s the best film adaptation of Charles Dickens’s classic story.)

No matter how many times I watch it, my heart is always touched by each scene. I feel the happiness of the crowd at Fezziwig’s party. Tears come to my eyes when Bob Cratchit cries over his poor Tiny Tim.

But, most of all, I love Alastair Sim’s wonderful performance as Scrooge — how he convincingly portrays Scrooge’s change from heartless and tightfisted to kind and joyous.

You watch with delight as the once grim man can’t stop laughing and smiling and stunning all with his kindness, even while muttering to himself, “I don’t deserve to be so happy.”

What makes stories like A Christmas Carol so enthralling? Why do we love watching movies like these year after year?

In today’s post, let’s look at one ingredient that makes stories like A Christmas Carol so powerful and emotionally compelling. It’s an ingredient you can use to make any type of writing captivate your readers, whether you’re working on a short story, a blog post, or even a sales page. [Read more…]

Filed Under: blogging, copywriting, marketing, writing

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Hi, I’m Nicole! I help creatives, business owners, and writers take their writing and copywriting to the next level and grow their online audience. I’m also a published writer of essays and short stories. As a Christian, I seek to follow in the tradition of artists like Johann Sebastian Bach, dedicating all my work Soli Deo gloria.
Find out more about me here.
•••
“My heart is stirred by a noble theme as I recite my verses for the king; my tongue is the pen of a skillful writer.”
– Psalm 45:1

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Nicole Bianchi is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to Amazon.com and affiliated sites.

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