Over the past several weeks, the blogosphere has been buzzing with talk of a new EU privacy law called the General Data Protection Regulation (GDPR) that will go into effect on May 25.
When I first heard about the law, I thought, “Well, I’m not in the EU so I guess this doesn’t apply to me.”
Wrong. I soon found out that if I had any email subscribers who were EU citizens, the law applied to me as well. That means it probably applies to you too if you have EU subscribers on your email list.
Unfortunately, there’s a lot of conflicting information out there about GDPR and what actions to take to make sure your email marketing is GDPR compliant. [Read more…]