Nicole Bianchi

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How to Make Your Writing More Persuasive with the Visualization Technique

Published May 1, 2019 | Last Updated April 10, 2024 By Nicole Bianchi 10 Comments

Man typing on computer in coffeeshop | How to Make Your Writing More Persuasive with the Visualization Technique
Photo by Kaleidico on Unsplash

No matter whether you’re writing a sales page, a blog post, a chapter in a book, or even a speech, you want your arguments to be forceful and compelling.

In today’s blog post, you’re going to discover a persuasive writing technique that’s super powerful but also easy to implement.

I bet you’ve already seen it used countless times in television commercials. [Read more…]

Filed Under: blogging, copywriting, featured, marketing, writing

How to Avoid Jargon and Make Your Writing More Compelling

Published March 23, 2019 | Last Updated April 10, 2024 By Nicole Bianchi 6 Comments

Woman typing on a laptop computer
Photo by Christin Hume

Imagine your computer keyboard has started acting up or an appliance in your house has broken. Ugh!

If you’re like me, one of the first things you do is head to Google to see if there’s a tutorial that will help you fix the problem on your own.

You scroll through the search results, and one of the articles looks promising. You click it and begin reading, hoping it will help you.

But the author starts using technical terms and jargon you don’t understand. Your head begins to swim.

You don’t finish reading and, instead, quickly click away to another article so you don’t waste any more time.

Why did the author lose your attention?

Well, those jargon words and technical terms probably made you feel like you were trudging through a bog, rather than effortlessly sliding from one sentence to the next.

Are your readers having a similar experience when they read your writing? [Read more…]

Filed Under: blogging, copywriting, editing, featured, writing

How to Captivate Your Readers with Seeds of Curiosity

Published March 7, 2019 | Last Updated April 10, 2024 By Nicole Bianchi 30 Comments

Photo by Daniel Dan on Unsplash

Have you ever become so engrossed in a TV show that you spend hours binge-watching the episodes? (My weakness is British murder mysteries.)

Maybe your friends told you it was an amazing show that you absolutely had to see. So when you finally have free time on a Saturday evening, you decide to put on the first episode.

At first, you’re leaning back in your chair and enjoying the show, but you have one eye on your phone as you scroll through social media. (Yes, I’m guilty of this.)

And then: Bam! The unexpected happens.

A plot twist changes everything. [Read more…]

Filed Under: blogging, copywriting, featured, writing

3 Simple Descriptive Techniques That Will Help You Write Vividly

Published November 19, 2018 | Last Updated April 10, 2024 By Nicole Bianchi 29 Comments

Photo by Mounzer on Unsplash

It feels like you’ve been staring at the computer screen for hours as you struggle to rewrite several paragraphs. You’re trying to capture in words the images in your head, but the sentences on the page sound lifeless and dull.

Maybe you’re writing a blog post about a recent trip you took, and you want your readers to hear the cacophony of the city’s traffic and see the neon signs drenching the street with color.

Or maybe you’re writing a sales page, and you want your readers to be able to envision themselves using your product. You want them to feel as if they’re already holding the product in their hands and can see how it will make their lives so much easier.

The ability to describe something vividly is an essential skill for every writer to master, no matter whether you’re a blogger, novelist, or copywriter. Vivid descriptions transform your paragraphs from vague and boring to engrossing and memorable. [Read more…]

Filed Under: blogging, copywriting, featured, writing

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Hi, I’m Nicole! I help creatives, business owners, and writers take their writing and copywriting to the next level and grow their online audience. I’m also a published writer of essays and short stories. As a Christian, I seek to follow in the tradition of artists like Johann Sebastian Bach, dedicating all my work Soli Deo gloria.
Find out more about me here.
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“My heart is stirred by a noble theme as I recite my verses for the king; my tongue is the pen of a skillful writer.”
– Psalm 45:1

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