Nicole Bianchi

Writing, Copywriting, & Marketing Strategies

How to Avoid Jargon and Make Your Writing More Compelling

Published | Last Updated By 6 Comments

Woman typing on a laptop computer
Photo by Christin Hume

Imagine your computer keyboard has started acting up or an appliance in your house has broken. Ugh!

If you’re like me, one of the first things you do is head to Google to see if there’s a tutorial that will help you fix the problem on your own.

You scroll through the search results, and one of the articles looks promising. You click it and begin reading, hoping it will help you.

But the author starts using technical terms and jargon you don’t understand. Your head begins to swim.

You don’t finish reading and, instead, quickly click away to another article so you don’t waste any more time.

Why did the author lose your attention?

Well, those jargon words and technical terms probably made you feel like you were trudging through a bog, rather than effortlessly sliding from one sentence to the next.

Are your readers having a similar experience when they read your writing? [Read more…]

How to Captivate Your Readers with Seeds of Curiosity

Published | Last Updated By 30 Comments

Person pinching dirt surrounded by seedlings
Photo by Joshua Lanzarini

Have you ever become so engrossed in a TV show that you spend hours binge-watching the episodes? (My weakness is British murder mysteries.)

Maybe your friends told you it was an amazing show that you absolutely had to see. So when you finally have free time on a Saturday evening, you decide to put on the first episode.

At first, you’re leaning back in your chair and enjoying the show, but you have one eye on your phone as you scroll through social media. (Yes, I’m guilty of this.)

And then: Bam! The unexpected happens.

A plot twist changes everything. [Read more…]

3 Simple Descriptive Techniques That Will Help You Write Vividly

Published | Last Updated By 29 Comments

Persons hands typing on laptop computer
Photo by Rawpixel

It feels like you’ve been staring at the computer screen for hours as you struggle to rewrite several paragraphs. You’re trying to capture in words the images in your head, but the sentences on the page sound lifeless and dull.

Maybe you’re writing a blog post about a recent trip you took, and you want your readers to hear the cacophony of the city’s traffic and see the neon signs drenching the street with color.

Or maybe you’re writing a sales page, and you want your readers to be able to envision themselves using your product. You want them to feel as if they’re already holding the product in their hands and can see how it will make their lives so much easier.

The ability to describe something vividly is an essential skill for every writer to master, no matter whether you’re a blogger, novelist, or copywriter. Vivid descriptions transform your paragraphs from vague and boring to engrossing and memorable. [Read more…]