Nicole Bianchi

Writing, Copywriting, & Marketing Strategies

7 Things I Wish I Knew When I First Started Blogging

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Computers on Desk | What I Wish I Knew When I First Started Blogging
Photo by Domenico Loia

The other day, a friend called me and asked if I could share advice about setting up a blog. She was now working from home and had a lot of extra time on her hands.

She wanted to devote some of that time to finally publishing her work and growing an audience online. Maybe, she thought, she could eventually turn the blog into a part-time income stream.

I imagine that there are many more people just like my friend who’ve been thinking about starting a blog and now are finally ready to take the leap.

So I decided to write up this post sharing the top seven tips I’d tell myself if I was starting a blog today.

I’m drawing on my experience from many years of blogging (I started my first blog when I was fourteen and have turned several of my blogs into income streams), and also my experience as a web designer and copywriter.

If you just want to blog as a hobby, this guide probably isn’t for you.

But if you’re interested in turning your blog into a business by building an audience and eventually promoting your own products and services or earning money through advertising, then these tips will help you get off to a running start.

Let’s dive in.

Please note: This blog post might contain affiliate links, but I only recommend services I think highly of and/or have personally used. Thanks for your support!

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How to Finish a Big Writing Project: Six Effective Strategies

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Pens, notebook, keyboard, and pair of glasses on a table
Photo by Jess Bailey

Last week, I completed a big writing project. I finished working on expanding and updating a small eBook on email marketing that I’d written several years ago and turning it into an in-depth online course. (I’ll be releasing it soon!)

At the same time, I’ve been working to wrap up the first draft of a novel that I started writing at the end of last year. I’m not at the finish line yet, but this week I reached 52,000 words total.

Working on both these projects has tested my endurance. A big writing project comes with many more challenges than writing a blog post or a short story.

It requires far more motivation, especially on those days when it feels like you’ll never make it to the end of the project.

It requires far more time because you have to devote months to the project, not just a handful of days or weeks.

And it requires far more planning up front so you don’t end up overwhelmed and unsure how to move forward from one day to the next.

In today’s article, I’m sharing six strategies that have helped me overcome these challenges and work diligently on big projects from start to finish.

I hope these strategies will help you whether you’re working on a novel, a nonfiction book, a college thesis, an in-depth digital product, or any other type of big writing project.

Let’s dive in. [Read more…]

5 Exercises From Famous Authors That Will Sharpen Your Writing Skills

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Hand gripping sharpened pencil and writing in notebook | 5 Exercises From Famous Authors That Will Improve Your Writing
Photo by Thought Catalog

Pianists practice scales to strengthen their skills like rhythm and timing. Artists might sketch a hundred human hands until they’ve mastered drawing that body part realistically. Dancers will practice a dance move countless times until their footwork and technique are flawless.

Just like those other artists, writers can sharpen specific skills through deliberate practice.

Are you struggling to write vivid descriptions? Or craft concise sentences?

In today’s post, I’m sharing five powerful creative writing exercises from famous authors that will help you practice those essential skills and many more.

Let’s get started. [Read more…]

How to Write Captivating Headlines: A Powerful 5-Step Process

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Person working at computer | How to Write Captivating Headlines
Photo by Austin Distel

You’ve spent hours pouring your heart and soul into a blog post.

You’re writing about an important topic that you’re sure will help readers, and you want to convey your message as effectively as possible.

So you’ve edited each paragraph until your eyes ached from staring at the computer screen. You’ve crafted a compelling introduction that will entice readers to keep reading, and your conclusion is powerful with a memorable final sentence.

Unfortunately, however, all of this time and effort will go to waste if no one reads your article.

Often, there’s only one way to get people to read: you must craft a headline that is so irresistible it draws people like a magnet to click on your piece.

People’s social media feeds are flooded with a constant stream of articles and online content. If you don’t have an attention-grabbing headline, your post won’t reach the potential readers it could help and inspire.

But don’t worry!

In today’s article, I’m sharing my five-step process that will help you write captivating headlines so your target audience reads your valuable blog posts.

Let’s dive in. [Read more…]

How to Write a Memorable Conclusion: 5 Techniques of Famous Writers

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A Mac laptop and a typewriter side by side | How to Write a Memorable Conclusion: 5 Techniques of Famous Writers
Photo by Glenn Carstens-Peters

You’ve spent hours pouring your heart and soul into a blog post. You have an important message to share with your audience, and you’ve crafted a piece that you know will help them.

But now you’ve reached the conclusion, and you don’t know what to write. You fear that you’ve said all you have to say, and if you tack on more sentences to your piece, you’ll just be repeating yourself.

But you know you can’t skip the conclusion. If you’re writing a persuasive or inspirational piece, the conclusion is the last place you have to convince the reader of your opinion. A weak conclusion can diminish the effect of your entire piece of writing.

It’s like if you were enjoying a three-course meal at a fancy restaurant. The soup was creamy and delicious, the steak was perfectly cooked, but then the dessert arrived, and the pie tasted funny. That’s the taste that’s going to linger in your mouth after you finish the meal.

Just like the chef needs to wow you with the final course, you need to wow your readers with your conclusion. Otherwise, your piece will feel unfinished and be unsatisfying to your readers.

So how can you wow your readers?

In today’s blog post, let’s look at five different techniques famous writers have used to craft powerful conclusions that made their pieces memorable. [Read more…]