Nicole Bianchi

Writing, Copywriting, & Marketing Strategies

The One Powerful Strategy That Will Help You Stand out Online

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Photo by Edu Lauton on Unsplash

It’s a brand new year filled with opportunity. You’ve resolved to focus your energy on writing more blog posts or maybe even publishing a book. There’s only one problem. There are thousands of people out there who’ve made the exact same New Year’s resolution as you.

The Internet is a crowded place. Every day someone writes a new blog post in your niche or publishes a new book on Amazon in your genre. In a sea of content, how can you get people to pay attention to your work?

I remember a shoe store my mom used to take me to when I was a little kid. It was called Merry-Go-Round Shoes and was quite unlike any store I’d ever been to. There was a merry-go-round in the center of the store that children could ride on.
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How to Grow Your Email List With Giveaways

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Person's outstretched hands holding small gift wrapped box
Photo by Ben White

[Update from 2021]: Several years ago, I wrote a short eBook compiling all of the strategies I used to grow my email list from 200 to over 2,000 subscribers in just one year. I recently expanded and updated that book with strategies for 2021 and turned it into an online course.

In this blog post, I share a sneak peek from one of the lessons. It’s about a very cool email list building strategy: giveaways! 🙂

Running a giveaway is one of my favorite email list building strategies. It’s a fun way for you to show your current subscribers how much you appreciate their support. And, at the same time, it’s an effective way to attract new subscribers to your list. (Don’t have an email list yet? Check out my blog post here for how you can get started.) [Read more…]

What Charlotte Brontë Taught Me About Being a Writer

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Portrait of Charlotte Bronte
Public Domain Image via WikiMedia

Charlotte Brontë dips her pen in the inkwell and begins to write. She and her sisters, Anne and Emily, have brought their desks into the parlor and are busy working on their stories. The rain taps soothingly on the windows of the parsonage, and Charlotte pauses from her work to stare out into the garden. Though she feels in her heart that this is the best story she has ever written, she still fears that the publishers might turn it down as they did with her last manuscript.

The gentle scratching of her sisters’ pens against paper rouses her from her thoughts. Shaking off her doubts, she examines the paragraphs in front of her. There isn’t time to worry about the future — she must only worry about putting her words on paper and getting her protagonist Jane out of this latest predicament with Mr. Rochester.

That was how I envisioned Charlotte Brontë, the author of Jane Eyre, as I gazed at her portable writing desk last December. No, I hadn’t been transported back to the 1840s to her home in West Yorkshire, England. (I wish I had, just for an afternoon! I would have loved to have taken tea with Charlotte and talked about writing with her and her sisters.)

Rather, I was visiting the Morgan Library & Museum in New York City for a special exhibition celebrating the 200th anniversary of Charlotte’s birth in 1816. [Read more…]