Nicole Bianchi

Writing, Copywriting, & Marketing Strategies

How to Write Powerful Website Copy: 5 Step Checklist

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Computer on Desk | Photo for blog post: "How to Write Powerful Website Copy: 5 Simple Steps"
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This is an excerpt from my mini-course on how to write effective copy for your homepage and about page.

You’ve set up your website. You’ve registered the perfect domain name. Your web hosting platform is highly rated. You’ve spent a lot of time on your website’s design, carefully choosing the right colors and picking a style that speaks to your brand.

Finally, you’re ready to start writing words for your website homepage.

But…you hit a roadblock.

You’re not sure if the words you’re writing will connect and engage with your audience.

Should you write more? Or less? Or use different words?

How can you be sure you’re making a strong first impression and quickly capturing your website visitor’s attention so they’ll want to learn more about you?

Not to worry!

In today’s blog post, I’m sharing with you my 5-step checklist for writing captivating website copy. This is the same checklist I’ve used to write copy for my web design clients in a wide range of different industries.

Whether you’re writing words for the homepage of your author website or for your business’s about page, this checklist will help you make sure your copy will resonate with your website visitors (and that they actually read it!).

Let’s dive in. [Read more…]

How Crafting A One-Sentence Synopsis Will Strengthen Your Writing

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Whether you’re writing a blog post, a sales page, a short story, or even a book, you have something of value you want to share with your readers.

Maybe you have an incredible productivity tip that will help them finally achieve their goals or maybe it’s a fantastic product that will make their lives easier or maybe it’s a personal story that will help them feel less alone in their struggles. [Read more…]

12 Books That Will Make You a Better Writer

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Stephen King observed in his memoir On Writing,

“If you don’t have the time to read, you don’t have the time (or the tools) to write. Simple as that. Reading is the creative center of a writer’s life.”

Of course, all different kinds of books can help you develop your skills as a writer. Well-written novels can show you how to tell gripping stories and paint vivid pictures with your words. Motivational books about writing can help you develop your confidence and find your voice.

But in today’s article, I’m sharing twelve books that focus specifically on teaching you how to strengthen your skills as a writer and storyteller. They get into the nuts and bolts of how to structure and edit your writing so it will captivate your readers. [Read more…]

How to Create a Captivating Mood and Atmosphere in Your Writing

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Imagine you’re watching a thriller film.

The protagonist, a detective pursuing a serial killer, has decided to investigate a basement in an abandoned house.

As she slowly descends the rickety stairs, the soundtrack softly dies. The creak of each step is magnified. The lights flicker. There’s a close-up of her face, and you can see the fear in her eyes.

You want to scream at the television “Don’t go down those stairs!” because you’re sure the murderer is lurking below.

With a combination of cinematic techniques, the director has succeeded in making your heart race. They’ve created a suspenseful atmosphere by increasing the volume of certain sounds, pulling the camera in close, and dimming the lights. [Read more…]

How to Make Your Writing and Marketing Captivating with the Cliffhanger Technique

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Man rock climbing and hanging off mountain
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Cliffhanger endings have been delighting and frustrating readers ever since the 1800s.

The term “cliffhanger” was coined when Victorian author Thomas Hardy serialized the chapters of one of his novels in a newspaper.

One chapter ended in suspense with the hero hanging desperately from a cliff. Would he plunge to his death or not?

The Victorian ladies and gentlemen were probably quite flustered during their games of whist as they traded fan theories and waited impatiently to find out what was going to happen in the next chapter.

I’m sure you can probably relate to their plight. Cliffhanger endings have become a staple of TV show episodes and sometimes even appear in movies.

This year, you might have been one of the Marvel fans who flocked to see Avengers: Endgame. The previous film Avengers: Infinity War ended with a cliffhanger — the seeming victory of the film’s villain, Thanos.

Fans were left in suspense, wondering how the superheroes would manage to defeat the villain and undo all of the destruction he had caused. People were so eager to find out what was going to happen in Endgame that it became the second highest grossing movie of all time. (Shhh–no spoilers in the comments. I haven’t seen it yet.)

Something similar happened back in 2003 when Return of the King was released in theaters. The Fellowship of the Ring and The Two Towers had both ended on (you guessed it) cliffhangers, and fans rushed to see the final installment in the fantasy trilogy.

Funnily enough, back then Return of the King became the second highest grossing film of all time too.

That’s the power of a cliffhanger ending. It makes people become so invested in your work that they wait with bated breath for your next creation.

In today’s post, let’s look at how you can use the power of cliffhangers to make your writing and marketing captivate your audience too. [Read more…]