Writing, Copywriting, & Marketing Strategies
No matter whether you’re writing a sales page, a blog post, a chapter in a book, or even a speech, you want your arguments to be forceful and compelling.
In today’s blog post, you’re going to discover a persuasive writing technique that’s super powerful but also easy to implement.
I bet you’ve already seen it used countless times in television commercials. [Read more…]
Imagine your computer keyboard has started acting up or an appliance in your house has broken. Ugh!
If you’re like me, one of the first things you do is head to Google to see if there’s a tutorial that will help you fix the problem on your own.
You scroll through the search results, and one of the articles looks promising. You click it and begin reading, hoping it will help you.
But the author starts using technical terms and jargon you don’t understand. Your head begins to swim.
You don’t finish reading and, instead, quickly click away to another article so you don’t waste any more time.
Why did the author lose your attention?
Well, those jargon words and technical terms probably made you feel like you were trudging through a bog, rather than effortlessly sliding from one sentence to the next.
Are your readers having a similar experience when they read your writing? [Read more…]
Have you ever become so engrossed in a TV show that you spend hours binge-watching the episodes? (My weakness is British murder mysteries.)
Maybe your friends told you it was an amazing show that you absolutely had to see. So when you finally have free time on a Saturday evening, you decide to put on the first episode.
At first, you’re leaning back in your chair and enjoying the show, but you have one eye on your phone as you scroll through social media. (Yes, I’m guilty of this.)
And then: Bam! The unexpected happens.
A plot twist changes everything. [Read more…]
It feels like you’ve been staring at the computer screen for hours as you struggle to rewrite several paragraphs. You’re trying to capture in words the images in your head, but the sentences on the page sound lifeless and dull.
Maybe you’re writing a blog post about a recent trip you took, and you want your readers to hear the cacophony of the city’s traffic and see the neon signs drenching the street with color.
Or maybe you’re writing a sales page, and you want your readers to be able to envision themselves using your product. You want them to feel as if they’re already holding the product in their hands and can see how it will make their lives so much easier.
The ability to describe something vividly is an essential skill for every writer to master, no matter whether you’re a blogger, novelist, or copywriter. Vivid descriptions transform your paragraphs from vague and boring to engrossing and memorable. [Read more…]
My new home is surrounded by woods that are so beautiful and peaceful. I’ve bought a new desk, and I’m torn over whether to go out exploring or stay here in my writing space typing away. After several weeks of not having a permanent address, I’m happy to finally have a place to call home. And to once again have a desk to write at!
As I wrote in my last post, I had to get rid of many belongings and pieces of furniture during my move. My desk was one of the things that I ended up giving away, and I never could have imagined how difficult it would be to replace it.
If you’ve ever hunted for furniture before, you know that there are hundreds of decisions to make.
What’s your budget? How big of a desk can fit in your space? What type of a desk? A traditional design of solid wood or a contemporary design of metal and glass? One with a computer drawer? Or maybe you’d like to try a standing desk?
I visited several furniture stores but didn’t see anything that I liked. So my hunt for a desk ended up involving many hours of searching online. I read countless product descriptions, which are really advertisements in disguise. Each one tried to convince me that this was the perfect desk for me.
Of course, my eyes started to glaze over as I read so many product descriptions, but some stood out from all of the others. Those were the ones that had my cursor hovering over the “add to cart” button.
What made those descriptions different from all of the rest?
These four persuasive techniques are essential for making any argument compelling.
You can use them in a blog post, in a speech, in an essay, or even on your website’s homepage – anytime you’re trying to persuade your reader to take action, form a new opinion, or take a big step that will change their life.
Read on to discover the four modes of persuasion and how you can use them to make your writing more effective.