Nicole Bianchi

Writing, Copywriting, & Marketing Strategies

How to Write Powerful Website Copy: 5 Step Checklist

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Computer on Desk | Photo for blog post: "How to Write Powerful Website Copy: 5 Simple Steps"
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This is an excerpt from my mini-course on how to write effective copy for your homepage and about page.

You’ve set up your website. You’ve registered the perfect domain name. Your web hosting platform is highly rated. You’ve spent a lot of time on your website’s design, carefully choosing the right colors and picking a style that speaks to your brand.

Finally, you’re ready to start writing words for your website homepage.

But…you hit a roadblock.

You’re not sure if the words you’re writing will connect and engage with your audience.

Should you write more? Or less? Or use different words?

How can you be sure you’re making a strong first impression and quickly capturing your website visitor’s attention so they’ll want to learn more about you?

Not to worry!

In today’s blog post, I’m sharing with you my 5-step checklist for writing captivating website copy. This is the same checklist I’ve used to write copy for my web design clients in a wide range of different industries.

Whether you’re writing words for the homepage of your author website or for your business’s about page, this checklist will help you make sure your copy will resonate with your website visitors (and that they actually read it!).

Let’s dive in. [Read more…]

A Look Back At August 2019

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Notebooks with "Field Notes" on cover and a compass
Photo by Jordan Madrid on Unsplash

Writing projects, books read, inspirational quotes, musings, and more!

Today, I wanted to try something new and write up a recap of the past month.

I thought it would be a fantastic way to keep you updated on projects I’m working on as well as a way for me to share books and articles I’ve found inspiring and thought you might enjoy too.

We’ll see if it becomes a recurring series. 🙂

First, here’s what I did in August:

At the end of July, I went to a copywriting/business conference in Nashville, Tennessee and returned with lots of ideas for new articles and resources to create for you. In August, I dove into working on those.

Also got away from my desk, enjoyed the summer weather, and had some fun adventures, like going to a Triple A baseball game — the home team won and there were fireworks after the game.

Here are some highlights of what I wrote, what I read, and what I watched this past month:

[Read more…]

How Crafting A One-Sentence Synopsis Will Strengthen Your Writing

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Photo by Aaron Burden on Unsplash

Whether you’re writing a blog post, a sales page, a short story, or even a book, you have something of value you want to share with your readers.

Maybe you have an incredible productivity tip that will help them finally achieve their goals or maybe it’s a fantastic product that will make their lives easier or maybe it’s a personal story that will help them feel less alone in their struggles. [Read more…]

12 Books That Will Make You a Better Writer

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Stephen King observed in his memoir On Writing,

“If you don’t have the time to read, you don’t have the time (or the tools) to write. Simple as that. Reading is the creative center of a writer’s life.”

Of course, all different kinds of books can help you develop your skills as a writer. Well-written novels can show you how to tell gripping stories and paint vivid pictures with your words. Motivational books about writing can help you develop your confidence and find your voice.

But in today’s article, I’m sharing twelve books that focus specifically on teaching you how to strengthen your skills as a writer and storyteller. They get into the nuts and bolts of how to structure and edit your writing so it will captivate your readers. [Read more…]

How to Create a Captivating Mood and Atmosphere in Your Writing

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Photo by Dim Hou on Unsplash

Imagine you’re watching a thriller film.

The protagonist, a detective pursuing a serial killer, has decided to investigate a basement in an abandoned house.

As she slowly descends the rickety stairs, the soundtrack softly dies. The creak of each step is magnified. The lights flicker. There’s a close-up of her face, and you can see the fear in her eyes.

You want to scream at the television “Don’t go down those stairs!” because you’re sure the murderer is lurking below.

With a combination of cinematic techniques, the director has succeeded in making your heart race. They’ve created a suspenseful atmosphere by increasing the volume of certain sounds, pulling the camera in close, and dimming the lights. [Read more…]