How to Build a Loyal and Profitable Online Audience
The exact strategies I used to grow my email list from 200 to 2,000 subscribers in just a year
“If I could go back and change one thing about my writing career, it would be this: I would have started an email list from day one. You should do the same. And this book is the perfect guide to help you.”
– Jeff Goins, bestselling author of Real Artists Don’t Starve
Raise your hand if you’re frustrated with how fast your online audience is growing.
Maybe you’re completely overwhelmed and don’t know how to get started building an email list.
Or maybe you’ve put hours into creating a fabulous website. You’ve crafted fascinating and informative blog posts and shared them with friends on social media.
Then you check your analytics and let out a big sigh because, after all that work, your email list has increased by only a few new subscribers.
You know that many people would benefit greatly from your writing, but you’re a writer, not a marketer.
You wish your audience would magically come to you so you could focus on what you’re truly passionate
There’s only one problem.
If you don’t figure out how to grow your email list, you won’t have an audience to sell your books and services to. As a writer, you deserve to make a living from your art. You’re losing money every day that you don’t solve this problem.
Worst of all, there are thousands of people who deserve to be inspired and helped with your words who will never hear from you.
How I Finally Found My Audience Online (and How You Can Too)
Hi, I’m Nicole Bianchi. I know firsthand how frustrating building an online audience can be. Only a few years ago, I was in the same place as you.
It was 2016, and I had decided to start a blog. At the time, I was enjoying running my private tutoring business as well as working as a web designer. But I knew something was missing from my life. Ever since I was young, I had wanted to be a writer. With a successful blog, I’d have an audience for my writing. And I might even be able to forge a new career path.
Over the years, I’d had many different blogs and websites, but I’d always end up abandoning them after struggling to build an audience. This time I vowed it would be different. I kept reading article after article by successful writers and bloggers about the importance of having an email list if you wanted to build a relationship with your readers.
The people who join your email list are your most dedicated followers who are waiting on the edge of their seats for the next blog post you publish.
With at least 1,000 email subscribers, you’d have a loyal fanbase and be on the road to turning your blog into a profitable business.
So I tried to do everything “right” in order to achieve that goal. I invested in a beautiful website theme. I spent days crafting blog posts. I connected with influencers. I poured my energy into growing an Instagram following of over 1,000 followers and promoting my writing on other social media sites.
And, yet, only a handful of my social media followers would read my blog posts and even less subscribed to my email list.
No matter how hard I tried promoting my writing online, my email list grew at a snail’s pace.
To say it was discouraging is an understatement. I felt like giving up, but I’d invested so much time already
So I began researching email list building strategies, went to marketing conferences, and consulted with some of the top innovators in the marketing field. Then I started implementing what I’d learned.
In November of 2016, my email list finally began to grow. By November of 2017, it had grown from 200 to over 2,000 subscribers (in just 12 months!).
Now when I publish a blog post, I send out an email, and within minutes, hundreds of people have read it. Often I get more email replies than I get comments on my blog.
I’ve worked with web design and copywriting clients that have come through my email list. My writing has been published in big publications like The Muse. And my website was voted one of the top 100 websites for writers by The Write Life (thanks in part to a flurry of nominations from my loyal readers).
I’m not sharing my story to brag. I’m sharing it to show you what’s possible. If I could do it, you can too.
It didn’t take me years to get these results. And it had nothing to do with luck. I used strategies that anyone can use, even if you’re starting with an audience of zero and have no marketing or technical expertise at all.
Now, it certainly wasn’t easy to get to this point. I had to figure out which email strategies were the most effective, which ones worked best for writers, and which ones would attract subscribers who would actually be excited to read what I was writing (no sleazy marketing tactics allowed).
That’s why I created this book for you.
It’s the book I wish I’d had when I was first getting started. I want to save you all the time I spent experimenting so you don’t end up wasting valuable time on things that don’t work.
This book is a compilation of everything I’ve learned after hours of research and attending seminars and coaching worth thousands of dollars. Online marketers charge hundreds of dollars for courses based on this content.
I’ve put it all together for you in one easy to follow, affordable guide.
Introducing How to Grow Your Email List: A Step-by-Step Guide for Writers, the complete guide that distills the most powerful list building strategies so you can promote your work effectively and find your audience online.
Here are several ways an email list can change your life as a writer:
Transform Readers into Loyal Fans
Since email feels more like a private conversation, it’s the best way to build relationships with your readers. Social media feeds are cluttered with hundreds of updates so your readers might miss yours. With an email list, you don’t have to pay to get your message in front of readers or worry about changing algorithms on social media sites.
Make Money & Sell More Books
If you ever want to promote a book or sell another product or service (like copywriting or editing services), emails have far higher conversion rates than promotional posts on social media or announcements published on your website.
Get a Book Deal & Effectively Market Your Work
Many book publishers will want to know how big your email list is before they give you a book deal. Often, they’ll give you a bigger advance the bigger your email list is. If you’re self-publishing, an email list is the most effective way to market your book and organize a book launch team. No more wasting money on expensive book promotions that don’t work.
You won’t be alone on this journey. I’m going to hold your hand every step of the way and walk you through this process. I’ve designed this book like a mini-course with each chapter laid out as an easy to follow lesson with an ‘action step’ at the end.
The book begins with a getting started section that helps you pick the best email service provider and set up a website for your writing. Next, I share eight powerful email list building strategies that will show you:
- How to quickly get your very first subscribers when you’re starting from zero
- How to determine your niche and develop a successful marketing plan so you’re attracting the right subscribers to your email list
- How to transform your website and blog posts into magnets that attract subscribers while you sleep
- How to effectively use social media to grow your email list (and not waste your time)
- How to land guest posts on popular websites that your target audience visits
- How to optimize those guest posts so that they bring you subscribers
- And much more!
The chapters include pre-written templates that show you the exact marketing language to use so you won’t have to spend time second-guessing your copy and can implement the strategies even faster.
Finally, I’ve put together a bonus chapter where you’ll discover best practices for emailing your list. This chapter includes topics like what to send to subscribers, how to write subject lines that will make them eager to open your emails, and how to prevent people from unsubscribing. No more worrying about how you will nurture subscribers into loyal readers!
You’ll also get access to my private Facebook group where you can ask and get answers to any questions you might have.
- Will these email strategies work for fiction authors?
Yes, in the book I show how these strategies can be used by both fiction and nonfiction authors as well as bloggers.
- I’m brand new to building an email list, and I’m definitely not tech savvy. Will this book help me?
Yes! Each chapter of the book builds on the next, starting with strategies for complete beginners and gradually introducing more advanced strategies. I explain the email marketing terms in simple, non-technical language.
- Will I have to buy lots of expensive products to implement these strategies?
No, you’ll only need an email service provider and (for some of the strategies) a website. There’s a chapter about how to set these up. Throughout the book, I might recommend other products, but I always try to include free alternatives.
- Does the book also discuss what to email subscribers, how often, how to prevent unsubscribes, etc.?
Yes! There’s a bonus chapter on how to write emails, craft subject lines, and best practices for emailing your list.
- What if I have a question while I’m working through the book? Is there any way to get help?
Yes, you can jump into the private Facebook community to get answers to your questions or send me an email.
“Nicole Bianchi’s guide lives up to the promises of the title, explaining with ease and specificity how to effectively guest post and promote on social media. She also walks you through the steps of how to create a reader magnet, which is a free gift –usually an e-book — to get readers to sign up for your list. Believe me, when I was creating my magnet for this blog, I had Nicole’s book open the whole time!”
– Kate Findley, copywriter and blogger, generatemagic.com
If you’ve had enough of late nights spent agonizing over how to reach more readers, and you’re ready to find out the right way to do it, then this is it!
This is the solution you’ve been looking for that will help you finally start growing your online audience.
Here’s what to do next:
1. Click the button below
2. Fill out the order form
3. Instantly download your 75-page PDF eBook.
It contains everything you need to get started. Imagine how big your audience will be a year from now if you start implementing these strategies today.
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